Oleg Cassini: A Fashion Icon, an Iconic Image

Even at the height of his career in movie posters, Richard Amsel continued to work on other projects. This included album covers, TV Guide covers, and, in this case, an illustrated advertisement for Oleg Cassini, printed in The New York Times Magazine.


Cassini was a legendary fashion designer, best known for his stylings of Jacqueline Kennedy while she was First Lady of the United States. The "Jackie Look" was to become highly influential and much admired.


Cassini also had a remarkable career in Hollywood, as a costume designer for films starring the likes of actors Veronica Lake, Audrey Hepburn, Shirley Temple, Janet Leigh, Loretta Young, Rita Hayworth, Betty Grable, Joan Crawford, Marilyn Monroe, Natalie Wood, Ursula Andress, Jayne Mansfield, Lana Turner, Sandra Dee, and, in more recent years, Renée Zellweger, Malin Åkerman, Kim Basinger, and Taylor Swift.


Amsel's full-page color ad for Cassini was featured in the March 27, 1983 issue:


Amsel's sketches, showing alternate designs for the ad:













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